Lubli Nord began with a simple observation.

Growing up in Scandinavia, reflective details were a natural part of everyday life — attached to jackets, backpacks, strollers, and bikes.

When I became a mother living in New York, I noticed those were missing. The reflective accessories I remembered did not exist here — and the options I did find felt loud and out of place in everyday wear. Lubli Nord was created to bring a quieter alternative.

Rooted in Scandinavian design principles, our accessories are designed to feel calm, considered, and easy to use. We focus on soft materials, playful icons, and reflective details that fit naturally into daily family life.

Our reflective hangers and stickers are produced in Europe using high-quality reflective materials sourced from Korea and France. Our merino beanies were developed through a careful, months-long design process with our designer in Barcelona and further developed with experts in Paris to achieve the right balance of style, comfort, and design.

Lubli Nord is about creating accessories that feel good and useful to wear, and that quietly support everyday routines.

— Carina, Founder